The Blue Link Management Team
Strong organizational leadership keeps Blue Link ahead of the curve
President and CEO
A CPA, CA Mark was a partner in a public accounting firm many years ago. During his time in public accounting, Mark honed his wholesale/distribution industry skills by specializing in owner-managed product-driven businesses. From there it was a logical progression to become the architect of a wholesale distribution software solution.
There are few things that Mark enjoys more than helping business owners reap the benefits of improved business processes, but when not running Blue Link, you can find Mark cheering on his favorite soccer team Everton or out on the field himself.
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V.P. Operations and CTO
Darren holds an Honours Bachelor of Business Administration degree from Wilfrid Laurier University, is an entrepreneur in his own right, and holds a number of Microsoft Certifications. At Blue Link, Darren works directly with customers on architecting software solutions that support their business operations. Darren is a customer-focused individual with a talent for quickly understanding how businesses work, identifying competitive advantages, and translating that understanding into software designs that support those advantages. In his spare time Darren pursues his passion for photography through his own photography business.
“After much research to find the right ERP system for our industrial products company we decided to switch to Blue Link Elite. One of the founders, Mark Canes was instrumental in our decision process. He did several demos to ensure that the software would meet all of our needs and also added some custom features so the system would fit our business model. The technical team led by Darren Myher helped ensure a seamless transition from QuickBooks to Blue Link and while we had some small issues along the way (which is to be expected for such an undertaking) the team was always available for questions. I would highly recommend this software. We are using the hosted version and have not had any issues with connection or down time. And not having to host the server in-house has enabled us to focus on growing our business instead of dealing with IT issues.”
– Tahseen Bock, Managing Director
As a Blue Link software developer for over 20 years, Lidia has contributed to developing the system from a simple inventory and accounting solution to a robust ERP system designed to manage all aspects of a company’s operations. Lidia enjoys the challenges and satisfaction with designing and creating code that helps to make the lives of Blue Link’s customers easier by coming up with creative solutions for their needs. She enjoys collaborating with other members of the team and passing her vast knowledge of the system to other employees. When not at Blue Link, Lidia can be found travelling in Europe and North America and she enjoys reading and cooking gourmet meals (some of which she even shares with the Blue Link team!)
Quality Assurance Manager
Monique holds an Honours Bachelor degree in Computer Science with a double major in Mathematics from York University. Since 1993, she has worked as developer, system and business analyst, implementation consultant and now quality assurance manager. Monique is intuitive and logical and enjoys working in QA as it allows her to think outside the box – her motto at work is “everything has a solution”. Outside of work, Monique is a mother of 3 girls and loves family life, especially baking cookies. She also enjoys nature drives with her husband and discovering new towns and cities in Canada.
Paulo has worked for 15 years as a software developer and programmer ever since graduating from Westervelt Colllege in London Ontario. While still in school, Paulo worked in several different warehouses and factories doing hands on work that is also performed by many of Blue Link’s customers. This inside experience provides Paulo with a better understanding of how inventory moves, an asset when helping customers improve their processes. Paulo is a family man with 2 young children and when not at work enjoys spending time with them building sand castles in the summer and snowmen in the winter.
Director of Marketing
A fellow WLU alumnus, Samantha Hornby received her Honors Bachelor of Business Administration degree from Wilfrid Laurier University with a focus on Marketing. Samantha’s ability to manage multiple projects at once and her dedication to making customers happy has allowed her to successfully wear many hats while working in marketing and sales at Blue Link. With a focus on inbound marketing strategies and SEO, Samantha has managed and completed many projects using her creative skills around website design, tradeshows, content creation and more. Outside of work Samantha enjoys travelling, outdoor activities, playing soccer and doing yoga.
Gonzalo has been working at Blue Link since 2006 and has enjoyed seeing the company grow over the years. As the Support Manager, Gonzalo works hard to help ensure Blue Link customers are using the software to its full advantage. Gonzalo truly knows the software inside out and has had the pleasure of seeing customers use the system to grow and expand their business. When not in the office, Gonzalo enjoys cheering on his favourite soccer team and hanging out with his son.
Customer Service Manager
Joanne has worked in the software industry for 17 years across a variety of departments including support, product specialization, sales, product management, implementations and customer service. Joanne is able to easily connect with other people and understands the ins and outs of running a business which makes her a great asset to the Blue Link team as Customer Service Manager. Outside of work, Joanne has been able to build on her management skills keeping tabs of her 3 children and family dog (all boys…even the dog) and even though she is completely outnumbered, she wouldn’t have it any other way. Joanne loves to spend time reading and watching horror movies but you won’t ever find her in the kitchen as she hates cooking.
Hear What Blue Link Employees are Saying
“I love working with the clients – that’s my favourite part. When I call the customers, I have not only a business relationship, but we take the time to ask each other how our weekends were, how we are, what’s new. So that’s important, not only on a business level but even just building that relationship with the customer and knowing that you’re not just an employee at Blue Link, you’re also someone that they can turn to for anything that they might need.”
– Joanne Fazari, Customer Service
“I like that we are a really tight-knit team and have direct access to management and the owners of the company. I’m really close with Mark who is the President of the company, we work together on pretty much a weekly basis, and he’s become a bit of a mentor towards me. It’s really nice to know that there is an open door policy where you can interact with other employees to talk either about business, or even things outside of work.”
– Samantha Hornby, Director of Marketing
“Variety. I like the variety. I can safely say that working here at Blue Link, we have one product, but because of the way our customers are unique, and the unique ways they use it, every problem is different every day. Here at Blue Link, we ensure that we are up to date with our product development and key features by having quarterly product roadmap meetings. Within those meetings, we discuss new features, new ideas to add to our product. We also keep our ear to the ground with our customers and what they are requesting.”
– Paulo Cera, Development Manager
“Our work environment is very fast-paced, it’s very energetic. Employees are smart and talented, and we have great working relationships. I love the fact that Blue Link has integrity and honesty with customers.”
– Monique Taza, QA Manager
“The thing that gets me most excited about Blue Link, the thing that gets me coming to work in the morning, is the fact that we actually have a fantastic team of people who are totally motivated to make our customers happy. But also we are fortunate enough, and maybe we’ve been selective about who our customers are, but we are fortunate enough that we have customers that we really like, and they seem to like us and we have good relationships. We are kind of the strategic partner and a key partner to many of our customers.”
– Mark Canes, CEO