A successful wholesale distribution business depends on efficient operations and a productive sales team. But for many distributors, sales reps are bogged down by manual data entry and phone calls to process orders while disconnected workflows create unnecessary administrative work.
A B2B ordering platform helps streamline the order process by allowing both customers and sales reps to place orders online while keeping inventory, pricing, and order information connected to your ERP.
By combining this platform with Blue Link's software for sales reps, distributors can reduce manual order entry, improve sales team productivity, and give sales reps access to the information they need while working with customers.
How Blue Link’s B2B Ordering Platform Helps Improve Efficiency and Sales Productivity
Allowing customers and sales reps to easily place orders
Blue Link’s B2B ordering platform is designed for use by both B2B customers and sales reps. When customers log in to Blue Link’s platform, they can:
- Browse inventory with their own customer-specific pricing
- Place orders at their convenience
- Track order status in real time
- View and print online statements
- Create shopping lists
- Copy a previous order
- Find nearby retailers in order to easily pick up or view product in store
- Search product by brand, vendor and/or category
Because the platform is available 24/7/365, customers can place orders whenever it is convenient for them, boosting customer satisfaction while reducing phone calls and manual order entry for your team.
When sales reps log in, they can simply select the customer account they are purchasing for and access the same ordering functionality.
Adopting this solution empowers your team to focus on relationship-building and closing deals rather than being bogged down by data entry and administrative work, helping to improve your bottom line.
Giving sales reps the tools they need to work more efficiently
Taking orders is only one part of the sales process. Sales reps also need access to customer information, inventory, pricing, and reporting while working with customers.
Blue Link's software for sales reps includes contact management, CRM, reporting, and order entry tools in one system. Sales reps can track customer communication, view customer and sales history information, schedule follow-up activities, manage prospects, and access reports to better support their accounts.
Using Blue Link's B2B Ordering Platform, sales reps can also:
- Enter orders for customer accounts from anywhere with an internet connection
- Look up inventory and pricing information for each customer account
- View customer account information, including account balances and order status
- Place orders while working directly with customers
Together, these tools give sales reps access to the information they need to manage customer relationships and place orders quickly and efficiently.
Reducing manual data entry with an ERP-integrated B2B ordering platform
One of the key benefits of an ERP-integrated B2B ordering platform is that orders are automatically connected to your ERP.
Blue Link's B2B Ordering Platform is fully integrated with Blue Link ERP, with inventory and pricing information synced in real time. Once an order is submitted through the platform, a sales order is created in Blue Link without the need to re-key any information.
The same integration supports sales reps using this platform. Sales reps can place orders while working with customers, and once an order is placed, inventory is allocated in Blue Link ERP for picking, and a sales order is created for further processing. This gives sales reps more ownership of order-taking while reducing manual data entry.
Empower your sales team with Blue Link’s B2B Ordering Platform today
With Blue Link's B2B Ordering Platform and software for sales reps, your team can place orders online, access customer and inventory information in real time, and keep every order connected to Blue Link ERP.
Ready to improve your sales process? Contact Blue Link today to learn how our B2B Ordering Platform can help your business streamline order management and improve sales team productivity.




